PERSONAL DATA TREATMENT POLICY

1. IDENTIFICATION OF THE RESPONSIBLE PARTY

Business Name: Silver Elephant

Activity: Marketing of 925 Sterling Silver Handcrafted Jewelry

Website: http://silverelephants.com

WhatsApp & Phone: +57 3134842153

Email: comercial@silverelephants.com

Location: Calle 49 Sur Nro 95A-63 Bogotá D.C., Colombia

Business Hours:
Lunes - Viernes: 8:00 am - 6:00 pm

Sábados: 8:00 am - 1:00 pm

2. REGULATORY FRAMEWORK

This Policy is governed by current Colombian legislation regarding data protection:

• Political Constitution of Colombia (Article 15).
• Law 1581 of 2012 (General Law on Personal Data Protection).
• Decree 1377 of 2013 (Regulatory Decree).
• Rulings of the Constitutional Court and directives of the Superintendence of Industry and Commerce.

3. DEFINITIONS

Personal Data: Any information linked or likely to be associated with one or more determined or determinable natural persons.

Holder (Titular): Natural person whose personal data is the subject of treatment.

Treatment: Any operation on personal data, such as collection, storage, use, circulation, or deletion.

Authorization: Prior, express, and informed consent of the Holder to carry out the treatment of their data.

4. GUIDING PRINCIPLES

Silver Elephant will apply the following principles in data handling:

• Legality: The treatment will be subject to what is established by law.
• Purpose: Data is collected for a legitimate purpose informed to the Holder.
• Freedom: Treatment is exercised only with the consent of the Holder.
• Truthfulness: Information subject to treatment must be true, complete, and current.
• Transparency: The right of the Holder to obtain information about their data is guaranteed.
• Security and Confidentiality: Measures are implemented to protect the information.

5. COLLECTED PERSONAL DATA

We collect the following necessary data for the marketing and delivery of jewelry:

• Full names and surnames.
• ID Number (Cédula/NIT) for invoicing purposes.
• Mobile phone number and WhatsApp.
• Email address.
• Physical delivery address (Department, City, exact address).
• Purchase history and jewelry preferences (ring sizes, styles).
• Communications made via WhatsApp and email.

6. PURPOSES OF TREATMENT

The personal data collected will have the following purposes:

6.1 Commercial Operation and Logistics

• Process, manage, and confirm jewelry orders.
• Coordinate shipping and home delivery logistics (Calle 49 Sur Nro 95A-63 Bogotá D.C. and nationwide).
• Manage payments, electronic invoicing, and accounting.
• Contact the client via WhatsApp for details confirmation (sizes, addresses).

6.2 Customer Service and After-sales

• Attend to Requests, Complaints, Claims, and Suggestions (PQRS).
• Manage warranties, exchanges, or returns of products.
• Conduct satisfaction surveys regarding our products.

6.3 Marketing (with authorization)

• Send news about new collections, promotions, and discounts.
• Share educational content about 925 silver care.

7. RIGHTS OF THE HOLDERS

As the Holder of your data, you have the right to:

• Know, update, and rectify your personal data before Silver Elephant.
• Request proof of the authorization granted.
• Be informed about the use given to your personal data.
• Revoke authorization and/or request the deletion of data when constitutional and legal principles are not respected.
• Access your personal data free of charge.

8. PROCEDURE FOR INQUIRIES AND CLAIMS

To exercise your rights, you may contact us via:

• Email: comercial@silverelephants.com
• WhatsApp: +57 3134842153

Inquiries: Will be attended to within a maximum term of ten (10) business days.

Claims: If you consider that the information needs correction, updating, or deletion, the maximum term to attend the claim will be fifteen (15) business days.

9. INFORMATION SECURITY

Silver Elephant implements technical, human, and administrative measures to provide security to the records, preventing their adulteration, loss, consultation, use, or unauthorized or fraudulent access. We use secure protocols for data transmission on our website.

10. TRANSFER TO THIRD PARTIES

We may share your strictly necessary data with essential service providers:

• Courier and logistics companies for order delivery.
• Payment gateways and financial entities for transaction processing.
• Technology infrastructure providers (hosting, storage).

All third parties are obliged to treat data solely for the provision of the contracted service and under strict confidentiality standards.

11. VALIDITY

This policy is effective from its publication. Databases will remain valid as long as the purpose for which they were collected exists or during the time required by applicable legal, fiscal, and commercial regulations in Colombia.

12. ACCEPTANCE

By providing your data through our website, WhatsApp, or any other channel, you accept the treatment thereof in accordance with the terms established in this policy.

2025 Silver Elephant
Calle 49 Sur Nro 95A-63 Bogotá D.C., Colombia
Handicrafts and Silverware